FORT LAUDERDALE, FL (Feb. 6, 2013) – Bitner Goodman, a Fort Lauderdale-based integrated PR/marketing communications firm, has been selected to provide national public relations and social media services for Granite Transformations, a global full-service home and business remodeling resource known for its revolutionary stone resurfacing process.
On behalf of Granite Transformations, Bitner Goodman will handle media relations, establish partnerships to increase visibility in each market and enhance community outreach efforts to strengthen each franchise’s lead market position. In addition, the firm will oversee the company’s social media platforms to regularly engage consumers and strengthen brand loyalty.
“We are pleased to join the experienced professionals that make-up the Granite Transformations team,” said Michael D. Goodman, Bitner Goodman partner. “With our extensive background in consumer retail and national and international relations, we feel well-positioned to help this growing company reach their public relations, social media and marketing goals.”
“Bitner Goodman was the clear choice to help promote our growing business,” said Carmine DeChiara, director of marketing, Granite Transformations. “It’s an award-winning firm with a proven track record of successful media placements, community engagement and visionary marketing initiatives for known consumer retail companies.”
Granite Transformations, a global full-service home and business remodeling resource, offers an impressive selection of stylish and affordable alternatives to traditional countertops, backsplashes, cabinets, floors and more. Best known for its revolutionary stone resurfacing process ideal for kitchens and bathrooms, Granite Transformations is meeting the needs of its clients with franchise locations throughout North America, Australia, New Zealand and the United Kingdom. For more information, visit www.granitetransformations.com.
About Bitner Goodman
Bitner Goodman is a regional marketing communications firm with offices in South Florida and Orlando. The firm represents leading companies and organizations in a variety of industries including retail, entertainment, hospitality, public transportation, government, technology, health care, real estate and more. For more than 30 years, Bitner Goodman has successfully coordinated major public relations and marketing campaigns in Florida and beyond on behalf of clients such as American Express, National Hockey League, Pfizer, Sawgrass Mills, Simon Property Group, Seminole Tribe of Florida, Seminole Hard Rock Hotel & Casino Hollywood and Tampa, South Florida Regional Transportation Authority/Tri-Rail, The Galleria at Fort Lauderdale, Winn-Dixie and more. For more information, visit www.bitnergoodman.com.
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