ABOUT US

Bold. Original. GPR.

Michael Goodman, Owner/Founder

michaelMichael Goodman brings an integrated marketing approach to every project. He is recognized for securing domestic and international publicity, creating consumer promotional campaigns, implementing special events and community engagement programs, as well as developing cooperative advertising and partnership marketing opportunities.

Goodman’s work ethic is part of his continued success. He has a proven track record of maximizing results by integrating his passion for the community with his marketing creativity. Goodman’s involvement with community organizations such as Florida Theatrical Association, Neighbors 4 Neighbors, Poverello and Art and Culture Center of Hollywood have assisted in the development of key partnerships on behalf of his clients.

Among his many accolades, Goodman has been recognized by Leadership Broward with the 2013 Leader of the Year Award, South Florida Business Journal’s Up & Comers Award and ArtServe’s Encore Awards. His civic engagement includes serving for two years as the Chair of the School Advisory Board for the City of Oakland Park and supporting Leadership Broward Foundation as a graduate of Class XV.

GPR/Goodman Public Relations

GPR/Goodman Public Relations is a full-service public relations company with a history of developing successful strategic campaigns and maximizing results. Our impressive client roster is a reflection of our highly skilled team of professionals who think outside of the box to create innovative programs and identify opportunities for exposure.

GPR truly offers an integrated communications approach with in-house capabilities ranging from media relations to marketing, advertising, graphic design, crisis communications, media training, website design and development, web marketing, social media management and more. Our business philosophy reflects giving back to the community, offering quality work to best represent our clients and serving as a stellar example of experienced PR professionals. GPR is a premier agency with success at its core.

MEET THE TEAM

  • MICHAEL D. GOODMAN

    MICHAEL D. GOODMAN

    Owner/Founder

  • BETH ZUCKERKORN

    BETH ZUCKERKORN

    Vice President, Creative Services

  • FRAN FOLIC

    FRAN FOLIC

    Vice President, Lifestyle / Entertainment Manager

  • LAUREN FYKE

    LAUREN FYKE

    Senior Account Manager

  • BRITTANY HOLTZ

    BRITTANY HOLTZ

    Account Executive

  • KELLEY SANTIAGO

    KELLEY SANTIAGO

    Account Manager

  • TASHA YOHAN

    TASHA YOHAN

    Account Executive

  • RACHEL LESHINSKY

    RACHEL LESHINSKY

    Account Executive

  • JUSTIN PERKINS

    JUSTIN PERKINS

    Account Coordinator

  • ROBERT WAGENSEIL

    ROBERT WAGENSEIL

    Social Media Manager

  • MELISSA CONOWAL

    MELISSA CONOWAL

    Art Director

  • RYAN SCHAEFER

    RYAN SCHAEFER

    Web Designer

  • GENE BROYLES

    GENE BROYLES

    Office/Accounting Manager

TESTIMONIALS

Just wanted to reach out and say a big thank you for all your hard work and dedication, you really helped us take this year’s event up a notch…having your PR company involved obviously made a huge difference.

- Melissa Rocker, Heart Gallery of Broward

On behalf of Island Paws Rescue, we want to thank the GPR team for their hard work on the 4th Annual Island Paws Rescue Charity Golf Tournament. Tasha and Justin have been a pleasure to work with and their creativity, expertise and organization have been an integral part of this year’s event. Goodman PR is fortunate to have such a talented team. They certainly went the extra mile and we are grateful for all the support. We look forward to working again together next year! Big Paws up! 

- Johanna Jacobs & Lindsay Raphael, Island Paws Rescue

 I wanted to say a big thank you for being part of Delish 2016 and bringing Belkys on board. She was a HIT!!!

- Jessica Rodriguez, ARC Broward

Thank you for all of the hard work you put forth towards planning such an amazing event. You were kind, patient, thorough and understanding. Everybody had a great time. Thank you very much for everything that you did. 

- David Rubin, 2016 honoree, The Galleria’s Alpine Jaguar Men of Style

Your creativity with the artwork for the Save the Date and Invitations helped create the “buzz” for the event and helped attract 450 plus VIPs, government officials and art patrons to the evening. You helped me more than you probably know!

- Joy A. Satterlee, Executive Director, Art & Culture Center of Hollywood

SERVICES

PUBLIC RELATIONS

As PR professionals, we craft consistent messages to help our clients shine and rise above any crisis situations. We are well-versed to develop communications plans, handle publicity efforts, provide media training and plan special events. From start to finish, we orchestrate PR programs that have a lasting impact.

• Media Relations
• Publicity
• Crisis Communications
• Community Relations
• Media Training
• Speech Writing
• Strategic Partnerships
• Special Events
• Promotions

ADVERTISING/BRANDING

At GPR/Goodman Public Relations, we create and manage brands to assure their success. We believe a strong identity is a result of an innovative approach to developing creative concepts that resonate with consumers. Many of our branding campaigns have received national recognition and are easily translated to reach multicultural audiences.

• Corporate Identity
• Brochures
• Invitations
• Annual Reports
• Advertising Campaigns
• Radio Advertising
• Television Advertising
• Outdoor Advertising
• Media Planning & Buying

INTEGRATED MARKETING

Connecting the dots is essential in a successful communications program. Our integrated approach combines website development, digital marketing and social media management to deliver high-impact results for our clients. This proven strategy drives traffic and sales, raises awareness and creates a positive image for businesses.

• Website Design
• Search Engine Optimization
• Social Media Marketing
• Search Engine Marketing
• Web Analytics
• Email Marketing
• Online Web Banners
• Mobile Advertising

RECENT WORKS

GPR/Goodman Public Relations takes great pride in developing and implementing important programs that connect to target audiences. Our professional work speaks for itself, from fashion shows to award –winning advertising/branding programs to successful media tours, charity events, website development and social media efforts.

Past and Present Clients

Tri-Rail
SFRTA
Simon Malls
Galleria
WP Glimcher
Sawgrass Mills
Broward Health
Broward MPO
HANDY
JP's Chocolate
Over The Top
Washington Summit
Florida Department of Transportation
826/836
Signature Grand
Fastboats Marine
Wave
CATO
Lips
Trulucks
Hyatt Pier 66
We Florida Financial
Builders Plus

CONTACT US

IF YOU HAVE SOMETHING YOU WOULD LIKE TO DISCUSS
GET IN TOUCH WITH US

CONTACT INFO
1995 E. Oakland Park Boulevard, Suite 100
Fort Lauderdale, FL 33306-1147

Telephone: 954-446-0800

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